Graphic identity Susana Gutiérrez
Susana Gutiérrez

Client: Susana Gutiérrez
Art direction: Daniel Peris
Graphic & web design: Daniel Peris
Color: Mar Marcelino
Printing: Truyol Digital
Tags: Art direction, graphic design, identity, comunication, web design

Susana is a porcelain artist of Basque origin based in Valencia. After many years dedicated to high craftsmanship, she decided to take a step further in her career and focus her brand on the luxury and exclusivity sector, a sector that must exude exceptionalism just by looking at the brand. To achieve this, we first created an icon based on the idea of the two seas that shape her personality and played with the concept of a plate, thus generating an elegant and sophisticated emblem. From here, it was clear that typography would play a special role in the identity, and we started with a Florentia font, where we edited certain details to give it more personality. Finally, we selected a color palette that faithfully represented the concepts, inspired by the materials she uses, and a typography for continuous text. Among the launch applications, we have designed her business cards and the website.