FAD Art Awards 2023
A-FAD association

Client: A-FAD Association
Art direction: Daniel Peris
Graphic design: Daniel Peris and Alba Trueba
Modeling: Mar Marcelino
Tags: Art direction, graphic design, motion graphics, comunication

The FAD association of Artists and Craftsmen has been organizing the FAD Art Awards since 2003, an event that includes all disciplines and brings together artists from all over the country. For the thirteenth edition, the board of directors decided to trust us and entrust us with the proposal that was going to communicate the event and the gala. One of the most important points of the briefing was to communicate the prestige of the awards and try to prevent people from pigeonholing them into a single artistic discipline. Due to the needs of the assignment, we decided to work with a neutral color palette and a central element that, although visually powerful, would give prominence to the name of the event and its relevant information. In addition, we created a visual system with the logo that visually created a framework and reinforced the concept of extremes between disciplines, taking advantage of the fact that we could work with animated video formats, since most of the applications are digital.